If you’re corresponding with someone professionally, there’s a good chance your Page might interest them. Edit your work email signature to include a link directing recipients toward your organization’s LinkedIn Page, and encourage them to give it a follow. Tip #4: Add a Page link to your email signatureĪnother “set it and forget it” tip that can pay major dividends. To compel action, you might include some messaging like, “If you enjoy our content here, you’ll love the stuff we share on LinkedIn.” Here’s an overview of how to add a Follow button to your company’s website. This simple addition can help turn your website visitors into LinkedIn Page followers. Tip #3: Add a Follow button to your website When employees tag your Page in updates, and share with their networks the benefits of following your Page, it can provide a big boost.Īlso, be sure your employees are properly mapped to your Page (by citing it accurately in their Work Experience), because every time your employee makes a new connection on LinkedIn, the new connection will be prompted to follow your Page. ![]() For new Pages, this is an essential step toward getting off the ground. Encourage them to spread the word with friends and colleagues who are interested in what you do. Your team members will be your strongest allies in growing a Page following. Tip #1: Optimize your Page for SEOĭid you know you can optimize your LinkedIn Page for search? Follow the guidance in the linked article to ensure your Page is fully discoverable on engines like Google. You’ll find more advanced tips in the section below. However, even well-established Pages with thousands of followers are encouraged to implement them if they haven’t already. These techniques are helpful for building up your Page’s following from a low number, or even from zero. Starter Tips: How to Get Followers on Your LinkedIn Page Once you’re good on that front, it’s time to get active in boosting that follower count. Pages with complete information get 30% more views, and if the content on your company’s Page is clearly useful to people within your target audience, those visiting will of course be more likely to click “Follow.” You can find pointers on completing and optimizing your LinkedIn Page here. The first step, before diving into any of the tips below, is to make sure your company’s LinkedIn Page is complete, and distinctly appealing to the types of members you want to attract. ![]() And if you’re wondering about the most productive ways to work toward this goal, you’re not alone.īelow, you’ll find our brand-new, definitive list of activities for LinkedIn follower growth, including tips for beginners looking to start from scratch, as well as advanced guidance for companies that want to take their Pages to the next level. It’s a critical step toward building your community on LinkedIn. Increasing this total can lead to greater organic reach and more robust audience insights. Growing the following for your LinkedIn Page is one of the most valuable marketing objectives on the platform. ![]() Editor’s Note: As 2020 begins, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog.
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